Hud - 11:21

أُوْلَـئِكَ الَّذِينَ خَسِرُواْ أَنفُسَهُمْ وَضَلَّ عَنْهُم مَّا كَانُواْ يَفْتَرُونَ
[11:21]
These are they who have lost their souls, and what they forged is gone from them.
They are the ones who have lost their own souls: and the (fancies) they invented have left them in the lurch!
Such are they who have lost their souls, and that which they used to invent hath failed them.